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The Marketing Strategy Desktop Guide ebook

The Marketing Strategy Desktop Guide Ebook

 By Norton Paley

 Language: English

 Publish Year : 2008

 

Download The Marketing Strategy Desktop Guide

 

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E-Book readable online or download on PDF DJVU TXT DOC MP3 CFM mobi and more formats for PC PDA MAC IPAD IPHONE Nook Kindle Android Tablets mobile phone and more devices. You can find AUDIO Books in mp3 formats



E-Book review:

A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.

About the Author

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

 

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